Born in Argentina, Guillermo obtained his PhD in Electronic and Telecommunications Engineering at the Polytechnic University of Turin in Italy and worked at the university Research Electronic department on Applied Electromagnetic Fields and Radio Devices Sector. In 2011 he joined Pirelli in the “Cyber Tyre” department. In this department, sensors fitted in tyres can “read” the road condition and interface in real time with other electronic car systems, transmitting data to improve driving conditions in high performance cars. After being a Project Manager, he became the technical account manager of this technology, in California, following innovative customers in the automotive sector. He is also the convenor of the TPMS Working Group within the standardization organization ETRTO and an active member of ISO, VDA and ACEA.